LEXUS NX is an urban compact SUV. We made the TV commercial film and the whole promotions. In the process, we had to think of how to reach the customers who are young and still playful but at the same time want to have an uplifting luxury life. Eventually, we came up with using a form party idea.
The campaign went successful and the result of the order gained 13.6 times the initial monthly aimed number.

We were also assigned to create a world premiere film for NX at Beijing Motor Show.
Our team worked closely with a German 3D film production. The concept of the film was to capture young people’s aspirations in a city by projecting them on a large screen. And each cut was reflected in NX’s characteristic product features as well.

LEXUS RC was the brand new luxury coupe. We are assigned to create a world premiere film for RC at Tokyo Motor Show.
Since it is a coupe, and with its stunning design and color, we aimed to capture a sexy and desirable feature of the products. Eventually, we came up with the concept of “irresistible”, and depicting people’s desire and its sensuality.
The campaign went successful and the result of the order gained 21 times the initial monthly aimed number. The film was also edited and broadcasted as a TV commercial as well.

AutoVision Category 3 and 40 / Silver

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