Masahiro Naruse

MURUMIYA furikake (seasoning for rice)

This is the trial for general advertising competition "Mainichi News Ad Award".
Murumiya is the largest furikake selling company in Japan. 
They launched a competition to rebrand their product. 
In this entry, the rice likes the flavor of the furikake so much 
it tries to escape from the sushi role and to get the flavoring.
2014   *Art direction & Design